It was really only a matter of time until friends Jay and Anna Reeve, Mat Croad, and Nick Marshall – all firm believers in fine wines and good times – finally saw the light. It dawned on them that the New Zealand wine industry was rather traditional, and if you're being blunt, a little bit dull. So, rather than just sit around swirling their glasses and talk about it, they decided to walk the walk, at pace. Teaming up with world-renowned Hawke's Bay winemakers at the HB Wine Co, they crafted a product they'd only yet dreamed of. A French-styled rosé, grown on the sunny plains of Gisborne. A wine that makes you thirsty just thinking about it.