It reflected the way I like to brew beer. I like to have big aromas, flavours and taste in the beers.
To start a new beer brand in this day and age, in a mature market, dominated by multinationals with huge resources, and the public perception that beer is a low value commodity, is a big challenge.
Everyone that lives in New Zealand, or travelled here for a holiday, they at some point in their or their ancestors lives had to make an Epic Journey. Whether it be by canoe or commercial airliner they traveled a great distance to the end of the world to be in this beautiful country of New Zealand.